Tag - Drinkaware

Pace Yourself Plus

Enhanced Responsible Drinking Campaign for Racecourses Created

Alcohol education charity Drinkaware and The Racecourse Association are launching ‘Pace Yourself Plus’ ‘Pace Yourself Plus’ is an enhanced version of their successful ‘Pace Yourself’ responsible drinking campaign. It will be in operation at racecourses this year, with a specific focus on some of the sport’s biggest events including the Randox Health Grand National Festival from 12-14 April. Pace Yourself has been running for five years at all 59 Racecourse Association courses in Great Britain. It is designed to help the six million people who visit a racecourse every year to enjoy the experience, by encouraging people to ‘pace themselves’. Messages [...]

Free pints to tackle binge drinking among young adults

Alcohol charity Drinkaware is today (1st September) unveiling a £100 million campaign to encourage 18-24 year olds to evaluate their drinking habits and in the long term, change the social acceptability of drunkenness. In a new approach to tackling alcohol misuse, pubs, bars, phoneboxes, supermarkets and off licences around the country will carry campaign posters, drink mats, stickers and shelf strips presenting tips for smarter drinking. The campaign’s ‘Why let good times go bad?’ logo and strapline will also be featured on 13 million products including neck labels on bottles, cans and multi-packs. Free pints of water from pubs, bars [...]