Tiny Rebel get first deal into the off-tradealetalk
Tiny Rebel have agreed to supply with the Co-op with two of their most popular beers.
The deal represents the first time Tiny Rebel beers have been available outside of the on-trade. The brewery previously reached capacity at their old brewery site, hampering ambitions of growth.
With construction of a new £2.6m brewery on the outskirts of Newport well underway, capacity is expected to increase 5 million litres annually and allow expansion into the off-trade.
Brad Cummings, Co-founder of Tiny Rebel, said: “This is very exciting news, we are delighted to be working with the Co-op. Its heritage, values and local, community-based approach is a great fit with our business.
“We are constantly asked where our beers are available and it has been difficult for us to keep pace with the interest and demand we have experienced. This deal will make our beers more accessible, supporting our business development as we move to our new brewery in January.
“This is a big step for us and signifies the next phase for Tiny Rebel. We will seek to build on our distribution in the off-trade as well as growing our on-trade presence.”
Simon Dryell, Ranging Manager for the Co-op in Wales, said: “It’s exciting to collaborate with breweries such as Tiny Rebel. The quality, passion and innovation of small producer makes these prized local products and we are delighted to give them pride of place in our stores.
“We know that the provenance of food and drink really matters to our customers, we are committed to investing in the Welsh economy and providing new opportunities to showcase and celebrate Wales’ fantastic local food and drink producers.”
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